Skip to Main Content


GREENVILLE, SC - September 30, 2010 - Catalyst Telecom®, a sales unit of ScanSource®, Inc. {NASDAQ: SCSC}, and value-added distributor of voice, video and data convergence solutions, has created a comprehensive program to educate resellers on the business value of Session Initiation Protocol (SIP). SIP has become the industry standard for interconnecting technologies and applications in a unified communications environment; therefore, the adoption and acceptance of the technology is beneficial for Avaya resellers, so that they can better sell the Avaya Aura™ communications platform. As Avaya’s largest distributor, Catalyst is at the forefront of the education process.

Catalyst has just launched its Get SIP Smart Solutions Guide, which serves as a reference tool, providing an overview of the technology, user benefits, tips for the selling of and migrating to SIP, an in-depth overview of Avaya Aura and documented case studies.

Through these efforts, resellers are better able to inform their customers about the features and benefits of SIP, helping them to close more deals and increase the likelihood of selling the complete Avaya Aura solution, including Session Manager, Application Enablement Services and Presence Services, all of which allow the end user to implement a complete unified communications solution. What’s more, resellers will learn how to best integrate Avaya Aura into a multiple vendor solution, as well.

In addition, Catalyst has seen more than 860 resellers attend its SIP web seminars, led by convergence expert, Jim Sevier, which were created to assist resellers in becoming more knowledgeable on the protocol. Web seminars include the following:
• SIP Interoperability and the Future of Intelligent Communications
• Making the Business Case for SIP and Avaya Aura™ Session Manager
• Grow and Evolve: SIP Essentials
• Enabling Avaya Intelligent Communications with SIP and Presence
• SIP: Transforming User Communications
• SIP: Transforming Enterprise Communications

“SIP has become a real differentiator for resellers offering unified communications solutions,” said John Gaillard, vice president of sales, Catalyst Telecom. “Through our SIP Smart program, we are able to educate resellers on the evolution of communications technologies, which includes a more open environment. Our education efforts and value-added services in support of Avaya Aura help ensure our resellers remain the most competitive and well-informed in the industry.”

Catalyst has also created a robust web portal,, which provides additional educational information and a link to valuable resources, including the web seminar series.

For additional information on Catalyst Telecom, please visit

About ScanSource, Inc.
ScanSource®, Inc. (NASDAQ: SCSC) is the leading international distributor of specialty technology products for resellers in North America, Latin America and Europe.

ScanSource POS & Barcoding delivers AIDC and POS solutions; Catalyst Telecom® and ScanSource Communications provide voice, video and converged communications equipment; and ScanSource Security offers physical security solutions. Founded in 1992, the company ranks #881 on the Fortune 1000. For more information, call the toll-free sales telephone number at 800.944.2432 or visit